Innovative. Versatile. Artistry is an edgy brand aiming to set ablaze the fashion & beauty industry. I.V.A focuses on creative and artistic expression & offers the highest quality services and products. Aimee Iva, has been providing makeup services, aesthetics services and wardrobe styling to many happy clients, and has over 10+ years of experience in the industry.
Recently, the company has shifted its focus on becoming a more conscious and sustainable brand. This awareness came about after founder Aimee Iva began researching a plant based lifestyle. The brand has already begun by creating vegan and cruelty-free goods and it's time to step that up a notch. I.V.A Inc going forward will be dealing with more fair trade businesses, using ethically sourced and sustainable raw materials, and continue to create the same high quality products while producing less waste by innovating it's designs, packaging & goods.
"My vision is ambiguous because I haven't set any limits for myself. I have such passion for what I do, I just couldn't set any boundaries. All that I know is I love making people feel good about themselves, and I want to create products and provide the services to facilitate that. I want to create impact, with making less of an impact on the planet. The cosmetic and fashion industries need to become more aware and more committed to producing less waste, it's imprtant. Yes it's a mish-mash of so many different things, but for us it just works. I feel like I can do it all and why the heck not." - Aimee Iva
ABOUT
I.V.A INC
MEET I.V.A INC
Aimee Iva "Infaime"
Founder/
Creative Director
Aimee aka 'Infaime' has been working for several years within the fashion and beauty industry. A jack-of-all-trades Aimee has her hands full currently working on her fashion apparel and accessories collection, her illustrations and paintings, as well as offering various beauty treatments to her clients. She has a passion for fashion styling and art direction and is the creative director for I.V.A.
Aimee is a professional Aesthetician and has worked in busy Downtown Toronto Salons. Her attention to detail and focus on client satisfaction has built her a loyal clientele over the last 8 years.
It's behind the scenes on-set however, where Aimee loves to be. A fashion design graduate from The Art Institute of Toronto. Aimee found her love of design at a young age. Growing up she made doll clothes and began fashion sketching. Her personal style evolved as she discovered different subcultures, historical figures as well as a few trips to Japan which have opened her up to endless fashion possibilities.
"My mind, my imagination has no borders, and if it does I clearly pay them no attention. I love creating, I love pushing the limits. I just want to be a fashion goon and do what I want, no apologies."
-Aimee Iva